Description

Are you a field marketer with public sector experience? Are you passionate about how technology can be used to solve business problems and eager to shape the way organizations and government agencies modernize? Are you well-versed in using digital marketing to engage and delight your customers?

Amazon Web Services (AWS), a subsidiary of Amazon.com, is seeking a talented, self-directed, and growth-focused Field Marketing Specialist to drive awareness of AWS services and solutions to the Public Sector, which includes a wide range of US federal agencies. Candidates must be well-versed digital marketing and demand generation platforms, data-driven operations, and in the industry’s customers.

Key job responsibilities

Key job responsibilities

• Drive the development and deployment of digital marketing and event registration/management initiatives, as well as operational data analysis, performance metrics and business reporting for AWS Public Sector, including US federal government customers

• Work closely with marketing and sales colleagues and leadership teams to achieve business goals

• Develop compelling audience-specific event registration and demand generation products and tools (registration pages, demand generation emails, website content) to be used in support of live and virtual events for all lines of business in US Federal.

• Support the strategy and delivery of integrated marketing campaigns, focused on key AWS priority solution themes and topics that are designed to acquire and nurture customer leads.

• Develop and execute digital deliverables to drive business goals, position AWS as a cloud services leader, and measurably impact our customers missions

• Dive deep into data to provide visibility into marketing campaign results, measure campaign effectiveness, and inform decision making for optimized campaign strategies

A day in the life

You will own development and execution of digital marketing campaigns and event registration/ customer demand generation to increase AWS event attendance by customers, customer engagement, lead acquisition, sales opportunities, and market share. An ability to develop, execute, and measure impactful digital marketing campaigns is a must-have with preference for proficiency in digital platforms like Marketo and SplashThat. You will also be working alongside field marketing managers, marketing operations, Global Lead Development and sales operations to monitor and report on marketing performance. You will dive deep into marketing metrics and data, helping all areas of the US Federal business track and report on their progress, identify new opportunities, and create a clear picture of overall business performance. This role will support our US Federal team leaders in the strategy, planning and execution of programs focused on the wide range of government customers across multiple agencies.

About the team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

We are open to hiring candidates to work out of one of the following locations:

Arlington, VA, USA | Austin, TX, USA | New York, NY, USA | San Francisco, CA, USA

Basic Qualifications

• 2+ years of professional non-internship marketing experience

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience in a marketing role

Preferred Qualifications

• Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)

• Experience using integrated campaigns to solve brand/business challenges

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $54,400/year in our lowest geographic market up to $116,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.